Research Papers Social Networking Sites


We hereby declare that all the work presented in the project report entitled “Impact of Social Networking Sites on academic performance of students” of the subject Research Tools and Techniques at Institute is an authentic record of our own work carried out under the guidance of Professor.


5th June

The Course Professor

Research Tools and Techniques


Respected Prof.,

We feel immense pleasure in presenting to your good self, the report as part of our course requirement. We found this report to be truly challenging in many aspects, indeed very interesting in relation to the various interpretational and engrossing exercises.

Writing this report “Impact of Social Networking Sites on academic performance of students” itself was truly comprehensive learning experience. The report is actually to explore the impact of Social Networking Sites on academic performance of students.

We have tried our level best to complete the report Impact of Social Networking Sites on academic performance of students with respect to desired requirements. However, if any explanation is required, we would be honored to oblige. Kindly accept this humble effort of bringing forward our research and finding on the subject matter.

Yours Obediently,


First of all we express our great gratitude and love to the ALMIGHTY ALLAH, for enabling us to complete this dissertation successfully.

We extend my cordial thanks and deep sense of gratitude to professor for his constant support, guidance and motivation, which helped the group immensely in completing this project. The project on Impact of Social Networking Sites on academic performance of students provided us with an opportunity to understand the fundamentals of research methods in a better manner and apply them in everyday life.

We also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully. We also thank our family and friends for their support and encouragement for this dissertation.

Thanks a lot!


The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. These have played a crucial role in bridging boundaries and crossing the seas and enabling them to communicate on a common platform. It has become a popular and a potential mean for them to stay with the existing friends and to grow up their social circle at least in terms of acquaintances.

In Pakistan, social networking sites are getting more popular and it has become a vital part of our social life. This study seeks to find out the impact of Social Networking Sites on academic performance of students.

Impact of Social Networking Sites on Academic Performance of Students




Social networking websites are currently being used regularly by millions of people. The Internet is more than just a means of seeking information. People discovered that the Internet could be used to connect with other people, whether for business or commercial purpose, make new friends, reawaken old friends and long lost relatives. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide but also us, in particular. Social networking sites are now being investigated by numerous social science researchers and an increasing number of academic commentators are becoming more and more interested in studying Facebook, Twitter, and other social networking services, because of their probable impact on academic performance.

While the social networking sites have the same key aspects, the cultures and responses around them that become apparent are varied. Most sites help strangers connect with others based on shared personal interests, political and economic views, or simply recreational activities. Some sites accommodate distinct viewers, while others attract people based on similarities, such as common languages or shared religious, racial, sexual or nationality-based identities. Nonetheless, social networking sites have only one common goal. It is to encourage new ways to communicate and share information.

Many students always log in to their account on Facebook, Twitter, etc. as a part of their everyday routine. Could you imagine the number of all the students logging in to these social networking sites, everyday? That would be millions of students logging. That’s why many students have been blaming various social networking sites for their steady decrease in grade point averages. This emergent phenomenon aroused us to look into social networking sites and why they affect fellow students academic performances.

The target population for this research was defined as the students who form the major chunk of users of these social networking sites. This was done to have a better insight into the research as the target population was one of the most avid users of these sites and could provide exceptional responses. Even the understanding of the questionnaire was easy for them as they were familiar with the sites and are quite clear about the reasons they use it for and the various problems that they now face because of the effects of using these social networking sites.

The responses were collected by personal questioning. The responses were taken from the students in Institute. Other evidences showcased with this study were retrieved carefully from the web.


In this age of globalization, the world has become too small a place thanks to the electronic media and portals. Communication has become effective as never before thanks to the advent of internet. The social networking sites have also played a crucial role in bridging boundaries and crossing the seas and bringing all people at a common platform where they can meet like-minded people or find old friends and communicate with them. It has become a potential mean to relation building and staying in touch with all known.

Hence the objective that we wanted to achieve through our research is to: Find out the influence of social networking sites on the academic performance of students. We wanted to know that: how would these sites affect academic performance?


In what ways the usage of social networking sites effect academic performance of the student?


This study aims to explain the importance of the proper usage of social networking sites. It aims to point out particularly adverse effects it poses to student’s daily lives. These sites evidently have a lot of positive effects, but they also have their share of negative impact. In order to provide much help, this study would like to give enlightenment to the said phenomena. We would like to provide, through this research, information about the impact of these sites to student that would hopefully lead to a realization of their own standing in terms of SNS addiction. We also would like to give a certain form of guidance to those who are delved in situations aforementioned. Lastly, we would like to provide evidences that would solidify the support on controlling the usage of social networking sites, thus reducing the risk of assimilating such addicting activities.


In order to understand clearly the subject matter, we define the following key concepts: social networking sites, and academic performance, as they are essential to fully comprehend the issue in focus.


“Social networking sites are social network services that focus on building online communities of people who share interests and/or activities,or who are interested in exploring the interests and activities of others.’’


“Academic performance refers to how students deal with their studies and how they cope with or accomplish different tasks given to them by their teachers.”


Social networking sites as web-based services that allow individuals to: (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.

For the past years, social networking has been very popular for people worldwide. Social networking is a great form of entertainment. It is like going to a new school, on your first day you have no friends but as days pass you will meet new friends and eventually you will form groups or circle of friends. At first, you don’t have much interest in your new school but when you begin to learn and enjoy more about your school, you will be happy to spend much of your time in school with your friends, teachers and etc. It is open for all kinds of people, all ages, and all races. A purpose of social networking is we meet people, maybe people we met before like old classmates or schoolmate or new people from different races and countries, we just have same interests with.

For teens in this generation, social networking has become sort of an “addiction”. A teenager has a Facebook account. She opens her account daily to check new updates. She spends hours checking new updates until she realizes she has more important things to do like school works she has missed doing because of signing in into a social network service. This is an example of a teen being addicted to such social networks. To prove social networking can be an addiction, the researchers made a survey to test whether social networking could be a hindrance to a good performance in school. The survey made got answers that yes, some people are willing to spend more time being online on these social network services than to spend time studying and working up on school works. This is sad to hear because with all the advantages social networking can give, there are also disadvantages, like this, that can be or give bad effects to people who use them.

On the point of academic performance or excellence, Tuckman (1975) posited that, performance is used to label the observable manifestation of knowledge, skills, concepts, and understanding and ideas. Thereby, performance is the application of a learning product that at the end of the process provides mastery. It is the acquisition of particular grades on examinations indicates candidate’s ability, mastery of the content, skills in applying learned knowledge to particular situations. A student’s success is generally judged on examination performance. Success on examinations is a crucial indicator that a student has benefited from a course of study (Wiseman, 1961).

In educational institutions, success is measured by academic performance, or how well a student meets standards set out by local government and the institution itself. As career competition grows ever fiercer in the working world, the importance of students doing well in school has caught the attention of parents, legislators and government education departments alike. Therefore, when the term “low” is used with the term “academic performance”, it is the inability to acquire particular grades on examinations that indicates the individual’s mastery of the content, and skills in applying learned knowledge to specific circumstances.



Transition in behavior has led the youth to explore new patterns of information and perform multitasking. Though, this multitasking has to affect the time utility and distribution in both positive and negative ways. One significant effect of these channels is on the student’s academic performance and several empirical studies have reported that the excessive unproductive time spent on social networking sites have affect the students grades. (Facebook and Academic Performance)

Similarly, a preliminary analysis of the “Effects of Facebook usage” by undergraduate students at Lulea University of Technology in Sweden. The research model used for this study tests the perceived affect of self regulation, trust and personality traits on student achievements. The research model suggests the negative mediating affects of the Social Networking Sites such as Facebook, Twitter and Skype etc. The concluding remarks are that, a decrease occurs in the student’s academic performance but a positive effect on the satisfaction with life. (Impact of SNS usage on Students Academic Achievements)

Similarly, SNS do affect one’s academic performance adversely. It causes the gradual drop in the grades of the students directly. It affects the student’s academic performance if he/she invests his/her time in SNS instead in his studies. Time wasting is a major issue in this regard. SNS are highly addictive to those people who cannot control themselves into constantly using these sites, prioritize entertainment over work and gives to much attention to social acceptance and affiliation. The situation is that if a student gives too much time to SNS, there is an ultimately decrease in its academic performance. (SNS affects one’s academic performance adversely)

According to recent studies, Facebook has negative effect on the academic performance. The Britain School study which was about the Facebook and its effect. Testing was done for a period of three months, the first two months access to Facebook was denied and the third month access to Facebook was allowed. In this study, it was noticed slight decline of grades, but what is even more important is lack of concentration and poor knowledge acceptance. The problem does not occur only in case when students were actually logged on to Facebook and didn’t pay attention to what teacher says. The problem is in the fact that current event on the Facebook divert them also in the time when they are not connected to it. The students do not concentrate on their studies because their concentration is divided into study and Facebook both. The test showed that the use of social networks in school has a negative impact on grades.

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Similarly, FACEBOOK users may feel socially successful in e-world but they are more likely to perform poorly in exams, according to new research into the academic impact of the social networking website. Mostly students spend a lot of time on these sites during exams instead of on preparation for their exams. The Karpinski research shows that students who used Facebook had a “significantly” lower grade point average – than those who did not use the site. The majority of students who use Facebook every day are underachieving by as much as an entire grade compared with those who shun the site. Researchers have discovered how students who spend their time accumulating friends, gossiping and poking others on the site may devote as little as one hour a week to their academic work. Karpinski says she isn’t surprised by her findings but clarifies that the study does not suggest that Facebook directly causes lower grades, merely that there’s some relationship between the two factors. May be Facebook users are just prone to interruption.


Same as mentioned above, Social networking site like Facebook becomes an issue as people relates this with academic performance. Many researchers are working to explore the correlation between social networking sites and academic performance. Those students, who use Facebook and twitter, have shorter span of attention in classrooms. Such sites create many problems for teachers because abbreviations commonly used on sites such as Twitter and Facebook are also making it into coursework, essays and experiment write-ups. The study conducted with 500 teachers reveals many interesting fact. Teacher believed that these sites shaping student’s attitude. The report concludes that the children with the poorest grades at school are the ones who spent most time on social networking. Unfortunately, 58 per cent of teachers believe mobile phones and computers are responsible for children being unable to spell as well as previous generations. And 54 per cent say children can’t write as well as they should because they are more used to keyboards and touch pads. It is obvious that if children are spending hours at night on social media than teachers will see the negative results of poor concentration.


Similarly, Researchers focused on the relationship between time spend on facebook and the academic performance of students. The overall findings indicated more time on facebook equals slightly lower grades. The average facebook users have a GPA of 3-3.5 while the non-facebook users have a GPA of 3.5-4. Also the average facebook user studied for 1-5 hour per week while non-facebook would studied 11-15 hour per week. Researcher revealed that who multi-task between SNS and homework are likely to have 20% lower grades than a student who doesn`t have a SNS in visual range. Students who work tends to use SNS less than those students who are more activities based within campus.


Same as mentioned above, prior studies have examined the relationship between Facebook use and college grade point average (GPA). For instance, previous studies used non-continuous measures of time spent on Facebook and self-reported GPA. This paper fills a gap in the literature by using a large sample of college students to examine the relationship among multiple measures of frequency of Facebook use, participation in Facebook activities, and time spent preparing for class and actual overall GPA. Linear regression analysis revealed that time spent on Facebook was strongly and significantly negatively related to overall GPA, while only weakly related to time spent preparing for class. Furthermore, using Facebook for collecting and sharing information was positively predictive of the outcome variables while using Facebook for socializing was negatively predictive.

(journal homepage: )

Similarly, Facebook is a source of education for student. Almost 75% of student respondents said that they would like to have online collaboration for class. Social media is a source for students to prove themselves in the society. SNS user students have much more good communication skills than their peers. Some negative effects are also there. Students try to do multitasking by simultaneously opening their assignments and entertainment sites and they ultimately loose grades. According to the survey, 25% college students showed depression signs in their status updates.


Similarly, A study was presented at the annual meeting of the American Education Research Association on April 16, surveyed 219 undergraduate and graduate students and found that GPAs of Facebook users typically ranged a full grade point lower than those of nonusers — 3.0 to 3.5 for users versus 3.5 to 4.0 for their non-networking peers. It also found that 79% of Facebook members did not believe there was any link between their GPA and their networking habits. Oxford University neuroscientist Susan Greenfield expressed that social networks like Facebook, Twitter and Yahoo etc are “infantilizing the brain into the state of small children” by shortening the attention span and providing constant instant satisfaction. It is in the hands of students, in consultation with their parents, to define preferences and decide how to spend their time.


Similarly, the emphasis of this review will be upon empirical findings rather than opinion or theoretical explanations. Review is organized into three sections that cover the major topics of current research: (a) students’ Facebook usage profile or extent of Facebook use (e.g., time students spend on Facebook each day, students’ motives for using Facebook,as well as various factors that may affect these usage profiles) (b) the effects of Facebook use (e.g. effects

of Facebook self-disclosure on teacher credibility, effects of Facebook use on student social presence and discussion, and effects of Facebook on students’ academic performance) and (c) students’ attitudes toward Facebook. The conclusions overall suggest that Facebook thus far has very little educational use, that students use Facebook mainly to keep in touch with known individuals, and that students tend to disclose more personal information about themselves on Facebook.

(Students’ and teachers’ use of Facebook By: Khe Foon Hew National Institute of Education, Singapore)

Same as mentioned above, social networking among college students has become more and more popular. Facebook has over 500 million members and it is still growing. Approximately 85% of undergraduate students are Facebook users. the average Facebook user had a GPA of 3.0 to 3.5, while the non-Facebook user had a GPA of 3.5-4.0. Also, the average Facebook user studied for 1-5 hours per week, while the non-Facebook user would student 11-15 hours per week. Many researchers are aware that Facebook is not the only thing that could possibly be taking away study time. However, 55% of those surveyed “access their pages several times a day or at least once a day for a long period of time”. This time has to eat away at study time. Social networking is here to stay. As demonstrated above, its use has an impact on how students interact with others, and on grades.


Similarly, SNSs are currently the most popular online activity. With the number of users on Facebook surpassing 500 million, the impact of social networking sites on society is beginning to attract many people’s attention. Every week undergraduates spend multiple hours on Facebook, from updating their status to posting a funny picture they took yesterday. This habit has forced some to put limits on their Facebook usage. It is amazing what students will do in order to prevent themselves from going on time demanding websites like Facebook. In the United Kingdom, an employment website polled a group of employees and found that 6% spent more than an hour on social networking sites every day. It first looks an insignificant amount, but according to this small fraction accounts for more than 22 billion dollars’ worth in lost time. At Cal’s internet usage limitation is mostly related to campus funding, but it is not too far to say that one day colleges or universities may endorse rules to ban excessive use of Facebook and other networking sites to improve student performance.

(Social Networking and Student Performance)

Similarly, students are a main class of Facebook users who spend long hours on the social network, which has worried parents and educational authorities about their academic performance. The students themselves argue that their presence on Facebook, as a leisure activity, does not hinder their academic efforts, though some evidence suggests that their grades decline after they join Facebook. The results show that students’ presence on and cognitive absorption in Facebook do not immediately threaten their academic performance but gradually drops it. A student’s interest in school and his performance goal orientation represent strong determinants of academic achievement.

(Impacts of Facebook Hedonic Usage on Students’ Academic Achievement)

Unlike to the above mentioned situations, this study implies the investigation of relationship between SNSs usage and educational performance of the student users. A sample of one thousand students was selected from different universities of Pakistan. In first step of Multistage Sampling Technique, simple random sampling technique was used to select 6 universities i.e. 2 from private sector and 4 from public sector. To form clusters, these universities were further divided and each cluster consisted of four faculties i.e. faculty of social sciences, faculty of engineering, faculty of business/management sciences and faculty of natural sciences. Simple random sampling was done at last stage of multistage sampling. Personally administrated questionnaires were used as data collection tool and 73% students responded back. Conclusion drawn is that student manage their time efficiently and fulfill their study requirements effectively, hence use of SNSs does not have an adverse impact on their academic performance.

(A look out for academic impacts of SNSs: A student based perspective)

Likewise, Parents know that computers are important for their children’s school work, but may worry that the attraction of social networking pulls students away from studies. Those students who are heavily engaged with social networking sites, those students do just academic discussion as well, those students are less interested with other activities. The professor of University of New Hampshire Chuck Martin, said that the College students have grown up with social networks. The research shows that there is no correlation between the amount of time students spend using social media and their grades. The study indicates that social media is being integrated with rather than interfering with students’ academic lives. SNSs are now simply part of how students interact with each other with no apparent impact on grades. Sixty-three percent of heavy users received high grades, compared to 65 percent of light users. Researchers found similar results with lower grades. While 37 percent of heavy users of social media received what were defined as lower grades, 35 percent of light users received fell into that same category.

(Social Networking does not Harm Student Performance: By Lucy Belnora)

Similarly, this study provides that the social networking sites like FaceBook, Twitter etc can play a vital role to increase the engagement of students and increase the desired grades which can be helpful in future. This study provides the evidence that students and faculty members were highly related to increase the learning process through communication and connection. It helps to share the new ideas between the students and faculty who gives the different suggestions that how to develop the new ideas. So this study gives the evidence that social networking sites have the positive effects on students. It helps for active learning, co-ordination among students, emphasizing on task and respecting diversity.


Same as mentioned above, a 2011 study found that the social networking sites effects the students. It seems that only large amounts of time spent on Facebook produce the greatest effect on outcome measures such as GPA and time spent studying. This study also tell that there is no strong link between students and study those who use the facebook. Ninety-two percent of students said that spending at least some time on Facebook. Facebook users in this sample spent a substantial amount of time on Facebook, tell that by a mean of 106 minutes on the site per day. So 106 minutes spend on the facebook slightly effects on the student grades. It is definitely a distraction during class but Study says it depends on the person whether how much time spend on the Facebook. Sharing links and checking to see what friends are up to are positive predictors of GPAs, the study found. Checking to see what friends are up to may be related to the construct of student engagement leading to greater academic gains. (

Similarly, a study was sought to determine the feasibility of using a social networking site, specifically Facebook, as a study supporter for a biology content course for elementary education majors at a comprehensive Midwestern university. One hundred and ten students were surveyed as to their current social network usage and their possible use of such sites in an educational setting. While initial survey results proved favorable, there were considerable comments regarding aspects of privacy, and possible distractions using such social networking sites for school work.

(Exploring the Potential Perceptions of Social Networking Systems in University Courses)

Likewise, It is away to connect the people not only in the campus but with friends outside the colleges and universities. Smart phones increase the usage of social networking sites because in smart phones facebook application are amended and also Wi-Fi technology. In 2009 27 per cent students buy the smart phones but in 2010 49 per cent students buy the smart phones because they want to online every time. In that particular topic lot of studies made some study give the evidence that there is no correlation between the usage of social networking sites and student grades. It is also uses for the education purpose. Northwestern university recently conducted the research and their conclusion that SNS no effect on student grades.



A theoretical framework is the foundation of Hypothetic-Deductive research, as it is the basis of the hypothesis that you will develop. A theoretical framework represents your beliefs on how certain phenomena, variables or concepts are related to each other i.e. a model and an explanation of why you believe that these variables are associated with each other i.e. a theory.

The process of building a theoretical framework includes three basic features:

  • Introducing definitions of concepts or variables in your model.
  • Developing a conceptual model that provides a descriptive representation of your theory.
  • Coming up with a theory that provides an explanation for relationships between the variables in your model.

A conceptual model helps you to structure your discussion of the literature. A conceptual model describes how the concepts in your model are related to each other. A good model is based on a sound theory. A theory or a clear explanation for the relationships in your model is the last component of the theoretical framework. A theory attempts to explain the relationships between the variables in your model.


Following is the schematic diagram of independent and dependent variables which we found after the review of the literature:

In the above diagram, social networking sites is independent variable and student academic performance is dependent variable. Now, we define our independent and dependent variables:


“Social networking sites are social network services that focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.’’


“Academic performance refers to how students deal with their studies and how they cope with or accomplish different tasks given to them by their teachers.”


Now, we develop null and alternative hypothesis according to situation:

Null hypothesis Ho:

“Greater the usage of social networking sites, lower the academic performance of student.”

Alternate hypothesis Ha:

“Greater the usage of social networking sites, higher the academic performance of student.”




A considerable amount of work has been done in this field and several articles are available on the internet and magazines about the social networking sites. So first we carried out a literature survey of the available data for collection of secondary information. We followed it by a descriptive research design in order to understand the problem and carry out the research in a lucid manner.


The target population for this research was defined as the students who form the major chunk of users of these social networking sites. This was done to have a better insight into the research as the target population was one of the most avid users of these sites and could provide exceptional responses. Even the understanding of the questionnaire was easy for them as they were familiar with the sites and are quite clear about the reasons they use it for and the various problems that they now face because of the effects of using these social networking sites. The extent of the survey was limited to the University.


It can be defined as all the users of social networking sites in the vicinity. Once the sampling frame was decided, simple random sampling method was used to select the respondents. In the person assisted survey, almost everyone in the sampling frame had an equal chance of being selected and we got the responses filled through those people who were readily and willingly accepting to fill it.


After secondary data collection through data collection over the internet, a primary research was carried out through a questionnaire. The questionnaire was well structured and the responses were sought from the respondents. The nature of the questions was such that it avoided ambiguous responses from the respondents and it also helped in quick analysis of the data collected.


The responses were collected by personal questioning. The responses were taken from the students in the Institute area from departments like MANAGEMENT SCIENCES, CHEMICAL ENGINEERING, ELECTRICAL ENGINEERING, COMPUTER SCIENCE, ARCHITECTURE, MATHEMATICS and PHYSICS DEPARTMENT. The responses are gathered in a standardized way, so questionnaires are more objective, certainly more so than interviews.

After the respondents were questioned, by analyzing the data following information was collected:


FrequencyPercentValid PercentCumulative Percent

The questionnaire was filled from 30 respondents. All were the students of University. Out of these 30 random respondents 20 were male and 10 were female.

FrequencyPercentValid PercentCumulative Percent
ValidChemical Engineering26.76.76.7
Telecommunication Engineering1033.333.340.0
Computer Science413.313.353.3
Computer Enginnering620.020.073.3
Electrical Engineering26.76.7100.0

The questionnaire was randomly asked from respondents of different departments namely Chemical, Telecom, Computer and Electrical Engineering, Computer Sciences, BBA and MBA.

FrequencyPercentValid PercentCumulative Percent

Respondents were of different disciplines and of different semester. This allowed us to have a wide grip on our research topic.

Social Networking Sites Accounts
FrequencyPercentValid PercentCumulative Percent

All of the respondents had social networking sites accounts. Respondents, having no social networking sites accounts were discarded because they were not eligible to answer our questions.

No. of actively used sites
FrequencyPercentValid PercentCumulative Percent
Valid4 and above1240.040.040.0

Further, respondents were asked to tell that how many accounts they actively use. Majority of respondents had more than 4 SNS accounts. After that, many had 2 accounts and least number of respondents had 3 actively used Social Networking Sites accounts.

Preferred Site
FrequencyPercentValid PercentCumulative Percent

Facebook was the most commonly used Social Networking Site. After that, YouTube was the most commonly used site for the purpose of communication, entertainment, infotainment and education.

Hours spent per week
FrequencyPercentValid PercentCumulative Percent
Valid15 and Above930.030.030.0

Time spent on a Social Networking Site by our respondents was majorly 3 – 5 hours. Many of the respondents spend 15 or above hours per week on these sites.

Purpose of usage of SNS
FrequencyPercentValid PercentCumulative Percent
ValidTo communicate with friends1963.363.363.3
For group Discussion310.010.073.3
For study Purpose310.010.083.3
To make new Friends413.313.396.7
To find old Friends13.33.3100.0

Purpose of usage was our major point. Maximum number of respondents used these sites to communicate with friends and very few of used just to find their old friends.

Usage enhance learning skills
FrequencyPercentValid PercentCumulative Percent

When the respondents were inquired that do the use of social networking sites enhance their learning skills or not then maximum number of respondents answered that yes, the usage of these sites improved their learning skills because they get up to date information from these sites.

Contribution in academic activities
FrequencyPercentValid PercentCumulative Percent

Majority of the respondents were of the view that the networking sites do not substantially contribute towards their academic activities. While some other said that these sites have very low contribution towards their academic performance.

Effect on results
FrequencyPercentValid PercentCumulative Percent

With the increase in the use of social networking sites, many respondents were of the view that their academic performance increased or got better with the use of these sites.

Percentage change in CGPA
FrequencyPercentValid PercentCumulative Percent
0%- 10%1136.736.760.0
31% and above310.010.0100.0

Majority of respondents were of the view that their CGPA was very slightly affected with the increase in the use of these Social networking Sites. Out of these 30 respondents, 7 were of the view that their CGPA is affected by these sites while 7 other said that their CGPA is not affected by these sites.


The relation between discipline and gender is positively related and the significance level for these two levels is high. Relation between semester and gender is low with a value of 0.288 and their relation is not so significant. Actively used sites and gender is negatively correlated with a high significance level of 0.914. Semester and discipline are very less correlated although they have a positive correlation with a low significance level of 0.132. With the increase in the number of semester, actively used SNS accounts decrease. Actively used SNS accounts are reversely related with discipline. And the significance of these variables is very high. Preferred site and gender are not so related variables, although they have high level of significance. Discipline and preferred site are negatively correlated with a high significance level of 0.67. Semester and preferred site are also negatively correlated. With the increase in no. of semester, preference changes. No. of actively used SNS do not depends on the preferred site. Also, their correlation is not much significant. Correlation between hours spent per week with gender, discipline, no, of actively used sites and preferred site is position and not much significant. Correlation between purpose of usage of SNS with discipline and semester is positively related and so significant. Relation between purposes of usage of SNS with gender, no. of actively used sites preferred site and hours spent per week is negatively correlated and much more significant. Increase in learning skills increase our capabilities but the increase in no. of actively used sites, preferred site and hours spent per week decrease our learning skills as explained in detail in the above project on Impact of Social Networking Sites on academic performance of students.

Also Study:

Impact of Social Media on Teenagers and Youth

Impact of Smartphone Addiction Among Students Research Paper

Smartphone Addiction Among Students

The Impact of Social Networking Sites on the Youth

Khurana N*

Amity University, Noida- 201301, UP, India

*Corresponding Author:
Khurana N
Research Scholar
Amity University
Noida- 201301, UP, India
Tel: 9717309129
E-mail:[email protected]

Received Date: June 22, 2015 Accepted Date: November 29, 2015 Published Date: December 3, 2015

Citation: Khurana N (2015) The Impact of Social Networking Sites on the Youth. J Mass Communicat Journalism 5:285. doi: 10.4172/2165-7912.1000285

Copyright: © 2015 Khurana N. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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The study of this research aims to create an immense level of awareness among the youth exposed to such social networking sites and findings will not only bear results as to how adversely and positively is the youth affected by the usage of these sites but also will help the youth to understand the usage of these networking sites efficiently. Facebook, My Space, Twitter, LinkedIn, Skype and Ning are a few such sites that attract maximum of the youth to tune in to them and thereby embodies their own merits and demerits that desperately need to create an actual picture among the youth. It has now become an evident and usual sight to face individuals being insensitive to chat in worshipping places, homes when relatives and guests are around, highways, schools, colleges and social gatherings wherein they are so preoccupied and engrossed into their phones that they do not even bother to look up as to where they are which results in their inability to prioritize as to what is important and what isn’t. Attention has thus been shifted from real to virtual world and visible to invisible friends.


Social networking; Facebook; Twitter; Internet


Social Networking sites are termed to as web based services that give an opportunity to individuals to create their own personal profile with the choice of their own list of users and thereby connect with them in an altogether public forum that provides them with features such as chatting, blogging, video calling, mobile connectivity and video/photo sharing. People spend more than usual hours on social networking sites to download pictures, browse through updates seek entertainment and chat around with friends to keep themselves connected to one another. These sites have held an addiction to the youth wherein they find it difficult to concentrate on their work and prefer logging in and jumping across one site to another. Some have derived benefit out of these sites whereas some have become academically challenged by the use of these websites. Individuals have set their own limits as to when and when not to access these websites but we witness very few out of the lot who does not access or make use of these sites at all.

Evaluating the amount of research that surrounds the usage of social networking sites in the education system, it is important to determine whether or not, have these sites led to any impact on student engagement and achievement. This paper will be therefore able to review the available literature to study and present both the positive and negative impacts of online networking on the most high in demand segment of our society (The youth).

Literature Review

Impact of social networking websites on the education of the youth

The researcher tries to portray, social networking sites such as Facebook, MySpace and Twitter are gaining popularity with the pace of time and due to their attractive features the youth of today’s generation is fascinated towards them. The study argues against the notion claiming that due to the rapid popularity of social networking sites the youth tends to distract themselves from their studies and professions but on the contrary is also developing friendly and social ties with the world that revolves around them [1].

Impact of social networking sites in the changing mindsets of youth on social issues

This paper elucidates that men spend more time as compared to women on social networking sites to review these social issues and yet women are very sensitive to issues like these exisiting in the world. The youth takes active participation and also raises their voices in order to express their opinions and views on social issues being discussed on these sites. Also, the findings state that even though the youth reciprocates to these events they still do not take up discussions beyond web and forget about them once they sign off. Thereby, these sites prove to be a boon to the youth in terms of spreading awareness about these issues that arise [2].

Impact of social networking sites on students

This study establishes the fact that out of all the respondents targeted, nearly 55.4% of the total population from people ranging in the age group 15 to 25 use social networking sites and also states that most of the users from the same age group use these sites as a medium to seek entertainment. In terms of gender division, male users are more as compared to female users wherein male users generally derive knowledge based information from these sites. It focuses on the fact that most of the youth uses these sites due to influence of their friends and just because their friends have been using and accessing these sites. This also illustrates the academic performance of students using social networking sites. Students acquiring 3.0 to 3.5 GPA in examinations are most inclines to these sites for entertainment [3].

The effect of social networking sites on adolescents’ social and academic development: Current theories and controversies

The paper offers a review of the emerging research surrounding social networking sites and youth. The technologies and offers of these sites are such that they fascinate and attract the youth and teenage. Determining its popularity, parents and educators have lend an ear to its concern and consideration. These concerns range from youth privacy, safety, time consumption, health issues, psychological well being and academic performance. However the study must be finally specified about theories as to how youth uses social networking sites and must enact communication behavior that should result in their benefit [4].

Effect of social networking sites usage on the studies of Nigerian students

This study evaluates the effect of social networking sites on the students and justifies that no significant effect of these sites are found to hamper their studies but there is no clear balance of its usage. Students do not realize as to when and where to use these social networking sites and are witnessed using them in areas such as lecture halls while lectures are going on and also during study and reading hours of their work schedules. This incorporates the suggestion to youth in order to efficiently allocate their time and reschedule their timings to face terms with what needs to be done [5].


• To determine the usage of specific social networking sites by the youth.

• To analyze the credibility over the information received from social networking sites.

• To understand the pros and cons of social networking sites known by the youth.

• To study the influence of social networking sites on the personal and professional life of the youth.


• Social Networking sites are more of a demerit as compared to merit if both the parameters are evaluated.

• The youth is more inclined towards fields of entertainment other than relevant information derived sources.

• The participation of youth is invisible in social gatherings due to overutilization of social networking sites.

Research Methodology

This paper incorporates the quantitative approach to study the research objectives. Sampling has been done effectively and the tool that has been employed to work on the data collection is particularly questionnaires where the questions were close ended along with usage of tools such as pie charts. A survey was conducted in order to target the age bracket (15 to 24). The sample has been taken mainly from Delhi/NCR region. In all, 100 questionnaires were filled and reciprocated enthusiastically by the respondents. They were asked a total of 10 questions. On being asked as to which social networking site the target audience uses the most, 75% responded to Facebook holding the maximum share amongst the rest. 15% responded to Instagram, 6% responded to Twitter and only 4% responded to Linkedin thereby proving that maximum of the audience’s share is inclined towards the platform of social utility that connects them with their friends and peers who live around them other than a professional platform that offers them an opportunity to professional networking (Figure 1).

When respondents were asked about the amount of time they spend on accessing Social Networking Sites a day, the majority spent more than 2 hours bearing a total of 45%, whereas 38% spent 1 to 2 hours and 17% spent less than an hour on these sites indicating that a major part of our youth spends more than 2 hours accessing social networking sites a day, thereby highlighting an extensive impact of social networking sites on the youth on the grounds of an ability to attract a large number of population’s time (Figure 2).

In order to know about the kind of information the youth usually derives from these social networking sites, 37% responded to updates from family/friends, 31% seek to these sites as a source of entertainment, 23% derived information about general awareness and only 9% lookupto them as a source of job related information. The data evidently shows the inclination of the youth towards an urge of knowing as to what goes around in their near and dear ones lives. This in a way keeps them connected but simultaneously leads to a loss of focus towards their own goals, since only a small proportion of the youth seeks interest in gathering relevant information pertaining to jobs and general awareness (Figure 3).

When the question of cyber-crime was raised to the respondents, a remarkable 70% of the sample was proven to be immune from them validating the improved privacy and account settings these sites provide to their users. However, on the contrary 19% of the respondents were a victim of hacking, 7% being the victim of fake profiles and 4% being attacked by fake profiles thus imparting to our knowledge that even today a noticeable proportion of the youth is being victimized by cybercrimes (Figure 4).

Amongst this sample, the majority being 43% were the ones who had added 5 to 10 unknown people/strangers in their profiles and 26% were those who had added 10 and above unknown people in their profiles, presumably because the youth is attracted to expand their network by connecting with new people across the globe. Breaking the data down further, 26% still existed amongst those who had no unknown people added to their profiles for reasons preferably being non evasion of privacy and secrecy (Figure 5).

When asked whether or not do these social networking sites build relationships on personal and professional front, nearly 74% agreed whereas, 26% disagreed elucidating the fact that Social Networking sites offer a huge networking platform to people across various zones to connect with one another on both personal and professional fronts. It has brought about a revolutionary change and also has proven to be beneficial in all walks of life. Thus, it proves to hold its own advantages in every individual’s life across the globe (Figure 6).

59% of the target audience has disagreed to have made stronger contacts on social networking sites and 41% on the contrary have agreed to have done so. The data thus justifies a thin line of difference between the two options laid down by stating that majority of the respondents feel that even today the real world exists on a larger scale than the virtual to reside in. Perhaps, the faith and trust they hold onto people only validates and strengthens beyond the boundaries of social networking sites. Also, these sites have not influenced the youth to such an extent where they would build stronger contacts on social media than in person (Figure 7).

From the data collected above we already have analyzed that a huge sum of the youth tends to spend more than two hours a day on social networking sites justifying the reason to have hampered nearly 66% of the youth’s social gatherings. Since abundant of their time is being spent surfing these sites for various purposes they happen to neglect their social gatherings and prefer sitting back home with an alternative to access these sites. On the other hand, an average of 34% people existed in the sample who disagreed to have admitted about their social gatherings being hampered due to these sites (Figure 8).

73% being a large proportion of the youth targeted have not had their professional lives and schedules being adversely affected through their use of social networking sites highlighting the fact that people have developed a mindset to prioritize their tasks by keeping work first. However clarifying that though these social networking sites have been expanding to gain momentum in their popularity but have not affected the youth to the level of their inability to prioritize their own schedules and realize as to what is more important (Figure 9).

On being asked to compare the positive aspects to the negative ones these social networking sites bear on one’s life, a notably 68% of the targeted group chose former to the latter. In turn vindicating the sense of realization each individual embodies about the proper usage of social networking sites that has led to a positive impact in each of their lives. The positive aspects thereby weigh heavier when compared to the negative ones ranging to almost 32% (Figure 10).


The primary objective of the research undertaken was to throw light on how effectively has the usage of social networking sites affected the youth by evaluating both of its positive and negative aspects. With reference to the study it was evidently figured out how smart, intelligent, witty and aware the youth is in the current era. Through the aid of the data that was collected and analyzed quite a few conclusions have been drawn down which can be detailed and elaborated as follows- The youth today is not only aware of what fits in best for them but are also keen and enthusiastic to draw their own priorities and fix on to which ones are most important and how. Similarly these sites serve to their purpose of connecting them with people all across the globe by not hampering their work hours and schedules. However, social networking sites offer them a platform to connect with new people, share experiences and gain exposure. The youth comes to terms with gaining relevant and quick information about what goes around in their near and dear ones’ lives through the source of social networking sites offering them a ground to updates. The youth can thus discriminate between the real and virtual world and admits to the fact that social networking sites do not provide an opportunity to build stronger contacts with people than in person. The level of trust and faith weighs higher on their contact building in the real world than in virtual for the plain reason of cybercrimes still attacking a significant number of people which has thereby been justified in the findings.

Perhaps, like a coin with two sides, social networking sites also have in their own way adversely affected the youth. The target group prefers spending an abundant amount of time on these social networking sites on an average of more than 2 hours a day which keeps them away from their own purpose of existence and interacting with their own natural surroundings. Their social gatherings are hampered because surfing these social networking sites keep them more involved for which they are bound to ignore other significant social events in their lives. Also, the credibility of these sites have not been clearly validated because the kind of information derived by the youth from these sites has a greater part of its inclination towards entertainment and updates from family and friends than general awareness and job related information. The objectives meant to have targeted have been achieved to an extent through this study. With reference to the expected outcome the study has diverted to a different angle wherein not only negative impacts have proven to exist through the usage of social networking sites but also the existence of positive impacts have occupied a place in one’s life. The youth have determined their own boundaries and have set their own limits as to how and when to use social media irrespective of the positive and negative effects it imparts. The youth today is not only techno savvy and socially existent but also embody social consciousness.


  1. Kuppuswamy S, Narayan PB (2011) The impact of social networking websites on theeducation of youth
  2. Jain MR, Anand N, Gupta P (2012) Impact of social networking sites in the changingmindset of youth on social issues- A study of Delhi-NCR youth. Journal of Arts, Science & Commerce 3: 36-43.
  3. Khan S (2011) Impact of social networking websites on students.Abasyn Journal of Social Sciences 5: 56-77.
  4. Ahn J (2011)The effect of social networking sites on adolescents’ social and academicdevelopment: Current theories and controversies. Journal of the American Society for Information Science and Technology 62: 1435-1445.
  5. Camilia ON, Ibrahim SD, Dalhatu BL (2013) The effects of social networking sites usageon the studies of Nigerian students. The International Journal of Engineering and Science 2: 39-46.

Figure 1: Showing various Networking sites.

Figure 2: Showing accessing of Social Networking Sites.

Figure 3: Showing Information collection from social networking sites.

Figure 4: Showing various cyber crimes.

Figure 5: Showing unknown people added in the profiles.

Figure 6: Showing Social networking sites used to build relations.

Figure 7: Showing that social networking sites make strong relation.

Figure 8: Showing percentage of social gatherings.

Figure 9: Showing percentage of using social networking sites.

Figure 10: Showing percentage of impact of social networking sites.

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