TOURISM IN KERALA
Kerala-God’s own land – is one of the beautiful state in India. The state has many first – literacy, education, urbanization and social activities being some important ones. Kerala, the birth place of Shankaracharya, can boast of its culture. The state also provided heaven to the Christian missionaries from the Middle East. Naturally, Keralites do not get involved in a thing that looks centrally cheep and super flow.
When we look at the tourist centres in Kerala they have decided and devised from national or cultural points of view not from the western angle. Naturally they are Thiruvananthapuram, one of the cleanest cities of India- an abode of beautiful temples, churches and mosques. Ponmudi and Padmanabhapuram palace, Periyar wild life sanctuary, the pilgrim center of Sabarimala- abode of Lord Ayyappan, Kochi – the queen of Arabian sea, Wellington Island, Kalady – the birth place of Shankaracharya, Lord Krishna shrine of Guruvayoor, Edaki cave in Wynad and Kalamandalam, the famous Kathakali center, the sea beaches of Kerala attracts a million tourists a year.
To develop tourist industry, Kerala will have to do away with the apathy for westernization to some extent. But it was not completed. Kerala ranked fourth among the recipients of financial assistance from the tourism finance corporation of India for projects. Still it hasn’t come up.
There was a 27% increase in the inflow of foreign tourists in India in 1993-94. But Kerala could not increase its share. The state will have to develop its infrastructure that is development of better roads, Telecommunications, power and water supply and five star hotels. Moreover Govt, should encourage private sector to develop hill stations, sea beaches and areas in between plantations.
If tourism industry is developed in the right lines in Kerala it will top on other states and will provide employment to the large number of unemployed people both in the private and public sector.
Because of the ancient cultural background Kerala can ill afford the promiscuity. But Drug peddling is a common phenomenon several services are available in shacks and M privately rented houses.
According to Bruno De Souza “tourism is ruining the quality of our life and spoiling our youth”. But according to Libia Pereira “Tourism is not bad provided we take proper safeguards to keep its evils out”. Let the youths of Kerala who go for white collared jobs not fall a prey to the evils of the flourishing industry. Let’s treat the foreign tourist as we wish to be treated abroad. Expedition and planned action by state and the center will not only add to our foreign exchange earnings, but will help the east of the world understand India and its hoary culture better.
Kerala is a state at the southwestern tip of India, meeting the Arabian Sea on the west and the Ghat mountains on the east. The state's tourism board coined its official slogan "God's Own Country." Like many Indian states, Kerala has its own creation myth. As the legend goes, a wise warrior named Parsurama created Kerala in an attempt to avenge his father's murder. He wreaked havoc on the clan of the Kshatriya king who killed his father, but afterwards was stricken with terrible remorse. After he repented, Varuna, the god of the sea, promised him a portion of land extending as far into the ocean as he could throw his axe. Parsurama did so, and the land that arose from the water became the territory of Kerala.
In more modern history, Kerala achieved statehood in 1956 after existing as part of the Travancore-Cochin region since India's independence in 1947. Kerala's official language is Malayalam, although it is not uncommon for inhabitants to be familiar with several other languages from neighboring territories.
Hindus, Christians, and Muslims are the primary religious groups occupying Kerala in addition to many minor ones. The state's religious diversity is a testament to the many groups that have inhabited the land throughout history, and this is one reason Roy's novel takes place here. Inhabitants have included Portuguese, Dutch, British, rulers from all over India, and religious groups escaping persecution in their own countries.
Kerala is lauded for its outstanding progress in the areas of cleanliness, education, and quality of life. The tourism board of Kerala boasts that it is not only India's "cleanest state" but also has a literacy rate above ninety percent and "the highest physical quality of life in India."
Kerala has a rich cultural heritage that includes many art forms. Perhaps the most recognizable of these is the traditional dance-storytelling art of Kathakali. The form originated in the seventeenth century, and it has become a hallmark of the region ever since. Over the course of several hours, trained and exquisitely costumed actors play out traditional stories while singing, dancing, and using hand gestures known as mudras. There are at least seven other dance and dramatic forms native to Kerala, including the original acting style of Koodiyattom. During festivals, elephant pageants are requisite, complete with costumes for humans and animals, music, and fireworks displays.
Also central to the culture of Kerala is the tradition of Malayalam literature, which is at least 1,000 years old. Some of the most notable works of Malayalam literature are the Ramacharitam, the first of many poetry-based Malayalam versions of the Ramayana, as well as the Attakkatha, a genre of poetry used as the libretto for Kathakali performances. Other works are influenced by or reacting to the genres of British or Western literature in more recent times, plus literary criticism and an essay tradition.